![]() We’ve made great strides in diversifying our brands across platforms, and then taking the audiences we’re building and diversifying them across multiple revenue streams.” “And in 2021 we just want to build on that momentum. “Despite the challenges of 2020, we’re exiting the year with momentum,” Chirichella told Husni. Hearst is backing this up with a multi-million investment in their print titles, thanks to their success with membership and paywall programs and their “chicken nugget math” approach to sales.Īccording to Chirichella, print “validates our brands’ authority with our consumers and with our advertisers.” In turn, that strong support for print translates into solid digital growth, where the revenue stream can grow. This year, it comes with solid evidence from readers that print magazines are truly essential to their lives, especially in times of uncertainty. It’s refreshing to hear this kind of solid support for the ongoing relevance of print magazines. But for Hearst, print is an important component of our strategy and our print editions really do remain the flagship of each brand.” And that’s going to include not just print, but also going deeper into digital, social and video, and exploring and developing new revenue streams anchored by our brands. Magazine” Husni in a recent interview, “our strategy has been to expand our business model by focusing on new delivery platforms. “For several years,” Debi Chirichella told Samir “Mr. And she wants to make one thing perfectly clear: Print remains the backbone of their organization. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President.
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